The Serenity Factors is a certification process meant to act as a visual guide for companies and customers alike to know at a glance that the product in their hand is of the highest humane awareness standards on the planet. We focus on three primary areas of humane awareness that deserve full transparency which are humane treatment, environmental responsibility, and product merit. We do this by finding the answers to nine areas of integrity that should be addressed at every step along the way to bring a product from farm to you.

3 Transparencies

Humane Treatment

Environmental Responsibility

Product Merit

9 Areas of Integrity

Fair wages – Everyone deserves to be paid fairly for their hard works and efforts. Are workers paid fairly?

Safe working conditions – Are normal precautions in place with worker safety in mind?

Future success opportunities – Are there learning and development opportunities for workers?

Supplies used – What goes in? Does the company use responsibly sourced supplies and packaging?

Recycling post use – What comes out? Is the end product and packing recyclable?

EU Footprint – Does/Would the company pass EU Footprints requirements?

Moderate labeling – Does reading the label ingredients require a dictionary? Are ALL ingredients listed?

Pure components – Does the product have any known GMOs, pesticides, and/or artificial or synthetic ingredients?

High quality ingredients – Are the ingredients being used of great flavor and careful procurement?